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Phat Farm, a name born out of the hip hop industry, delivers the latest in urban wear to men and boys. By mixing the street with Ivy League culture, Phat Farm has become a cultural phenomenon. When hip-hop mogul Russell Simmons envisioned designing a clothing line for multi-cultural youth, he knew that it was destined to become part of mainstream America. Phat Farm's shirts, jeans, sweaters and jackets represent a mixture of the inner city streets and the ever growing hip hop culture. Without losing the flavor that built it from the ground, Phat Farm has since expanded globally, becoming the new standard in contemporary men's wear. |
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